Optimising innovation processes: idea management with Jira Product Discovery

Take your innovation processes to the next level: with our solution and Jira Product Discovery, you can capture, prioritise and develop ideas in a structured and efficient way – and lay the foundations for long-term business success.

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From idea to innovation Structured processes for business success

Exploration Workshop: A personalised roadmap for your idea management

Highly innovative companies are the winners of tomorrow. Yet every day, countless ideas simply fall by the wayside – they need to be systematically collected, evaluated and implemented. With our solution and Jira Product Discovery, we offer you a modern approach to building your ideas and innovation management efficiently and strategically.
Whether it’s product management, research and development or marketing: with a clear structure, you create the space in which innovation can truly flourish.

Together with you, we’ll develop a bespoke roadmap for your idea management in our exploration workshop – practical, flexible and tailored precisely to your needs.

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Our approach:
From idea to successful innovation

Successful idea management does not start with technology – it starts with a clear, structured methodology. Using Jira Product Discovery and our tried-and-tested approach, we create a system that systematically captures, evaluates and implements innovation. Our approach combines best practices from innovation management and agile product development and is tailored precisely to the needs of your organisation.

In doing so, we focus on five key principles:

1.
Systematically capture ideas – anytime, anywhere

Every idea deserves attention, regardless of where it comes from. With our solution, you can capture ideas from all areas of the business in a centralised and clearly organised manner. Input channels such as staff suggestions, customer feedback or innovation workshops are intelligently consolidated and remain transparent and traceable at all times.

2.
Structured qualification and evaluation

Not every idea immediately realises its full potential. Together, we set up an independent innovation team to review and evaluate incoming proposals against defined criteria. Standardised evaluation methods such as scoring models, SWOT analyses or the WSJF method are used for this purpose. Jira Product Discovery supports this process with flexible evaluation and classification options that can be tailored precisely to your innovation strategy.

3.
Intelligent prioritisation based on business value and strategy

Effective innovation work means focusing on the most promising ideas. Following a structured evaluation, ideas are prioritised based on factors such as market relevance, customer benefit, economic potential or strategic fit. With the customisable views in Jira Product Discovery, decision-makers can maintain a clear overview and steer innovation initiatives in a targeted manner in line with the organisation’s objectives.

4.
Seamless handover to implementation teams

Evaluated and prioritised ideas are passed directly to your development or implementation teams without any loss of information. Thanks to the seamless integration of Jira Product Discovery into Jira Software, ideas can be effortlessly converted into tasks, projects or roadmaps. This eliminates the disconnect between idea gathering and realisation, enabling innovation projects to be implemented more quickly.

5.
Transparency, feedback and continuous improvement

Effective idea management is based on transparency and feedback. Clear visualisations and real-time updates ensure that innovation projects remain traceable at all times. Stakeholders can be involved at an early stage, progress is clearly documented, and continuous improvements to the idea process are specifically supported.

The result:
innovation driven by structure

With our approach, you not only create an effective idea management system, but also foster a culture of innovation based on clarity, collaboration and strategic prioritisation. Jira Product Discovery serves as the central platform, supporting your organisation through every stage of the innovation process – flexible, scalable and tailored precisely to your requirements.

Find out your level of expertise now Discover your business’s full potential

Assess your level of competence using the Communardo Maturity Model

We’ll assess how well your business is positioned to meet future challenges. Using our maturity model, you can determine your level of competence in just a few minutes by answering a series of questions. The results provide valuable insights into your current strengths and weaknesses.

We’ll advise you on the measures we can take together to move forward, so that we can realise your full potential.

Determining the level of maturity

How our solution boosts your innovative capacity in the long term

Centralised idea repository with Jira Product Discovery

Central repository of ideas

Systematically capture ideas from all areas of your business – whether they arise from spontaneous inspiration or targeted innovation campaigns.

Efficient pre-qualification and assessment

Independent innovation teams group, assess and evaluate submitted ideas using tried-and-tested frameworks.

Prioritisation by business value

Make sure your decisions are well-founded: evaluation methods such as WSJF (Weighted Shortest Job First) help to identify the most relevant ideas.

Seamless implementation

With Jira Product Discovery, you can integrate the best ideas directly into your existing Jira workflows for planning and implementation.

Transparent stakeholder communication

Involve the relevant departments at an early stage and establish transparent decision-making processes.

Capturing ideas effectively Combining active and passive ideation with Jira Product Discovery

Active idea generation using Jira Product Discovery

A successful innovation strategy begins with the systematic capture of all relevant ideas. Our solution supports both active and passive idea generation and ensures that no spark of inspiration is lost.

In active idea generation, targeted campaigns, workshops or innovation challenges are launched to encourage specific ideas from within the organisation. Our solution makes it possible to capture these streams of ideas in a structured manner, categorise them and make them immediately available in a transparent way. Customised submission forms and targeted campaign management facilitate the focused collection of ideas.

Passive idea generation focuses on the continuous capture of spontaneous ideas and suggestions for improvement that arise in day-to-day work. Thanks to the seamless integration of our solution into existing work processes, staff can submit new ideas at any time and without any barriers. In this way, the capacity for innovation becomes deeply embedded in the company’s day-to-day operations.

The combination of active and passive idea generation creates a comprehensive pool of ideas that facilitates both planned innovation projects and spontaneous improvements – managed in a structured, transparent and efficient manner.

Introducing an ideas management system

Idea management with Jira Product Discovery: solutions for all areas of the business

Our idea management solution is specifically designed to cater for various key roles

✔ Product teams:
Turning ideas into market-ready solutions more quickly

  • Centralise customer and market insights
  • Create transparent, well-founded roadmaps
  • Optimise team communication during the idea evaluation process

✔ Innovation Manager:
Structured support for new ideas and initiatives

  • Foster a vibrant culture of innovation.
  • Structured management of innovation campaigns and continuous improvement processes.
  • Well-informed decision-making and clear prioritisation processes.

✔ From research to innovation:
Structured processes for R&D (R&D)

  • Systematic recording and evaluation of technical ideas.
  • Promoting knowledge transfer between R&D and product development.
  • Improved traceability of innovation projects.

✔ Linking marketing and innovation:
utilising insights at an early stage

  • Structured incorporation of customer feedback and market analyses
  • Closer integration between product development and go-to-market strategies

✔ Senior managers:
Strategically managing and fostering innovation

  • A clear overview of innovation initiatives
  • Support with strategic prioritisation and resource allocation
  • Performance monitoring and ROI measurement for innovation projects
Do you have any questions?

The Communardo Exploration Workshop: Your roadmap to successful idea management

Our Exploration Workshop is the first step towards structured idea management. Together, we analyse your current situation, define bespoke objectives and develop a customised process model for establishing your innovation processes using Jira Product Discovery.

Your timetable

  1. Analysis

    We begin with a thorough analysis of your existing innovation processes and idea pools. In doing so, we examine current methods, existing tools and informal structures. Our aim is to provide clarity on your strengths and areas for improvement, and to define the foundation for your idea management strategy.

  2. Identification

    In the next step, we will work with you to identify all relevant sources of ideas within your organisation. These include traditional channels such as employee suggestions or innovation workshops, as well as external input. We will assess these sources in terms of quality, quantity and how well they fit into your innovation process.

  3. Definition

    To ensure effective idea management, we work with you to develop a bespoke evaluation framework. In doing so, we define which criteria – such as strategic fit, market potential or technical feasibility – should be prioritised when evaluating and prioritising ideas. Jira Product Discovery is then optimally tailored to your requirements.

  4. Development

    Based on what we have learnt so far, we will outline the optimal workflow for your idea management. Together, we will define roles, responsibilities and approval processes. The aim is to create a clear, scalable process that involves both agile teams and management levels and enables sustainable innovation.

  5. Creation

    At the end of the workshop, we will draw up a detailed roadmap for the implementation of your idea management solution. This will include clear milestones, responsibilities and implementation timelines. This will provide you with a realistic, practical roadmap for systematically establishing and developing your idea management system using Jira Product Discovery.

You would like some advice

Why Communardo?

In an ever-changing business world, structured idea management is key to a company’s long-term success. Capturing ideas in a targeted manner, evaluating them systematically and implementing them successfully creates the conditions for innovation and growth. With Jira Product Discovery, we provide you with a platform that optimally supports this process – but technology alone is not enough.

Communardo combines tried-and-tested methodology, comprehensive consultancy and first-class technology implementation to create a holistic approach to your idea management. Our experience from numerous client projects shows that sustainable success stems from clear processes, transparent responsibilities and the active involvement of your staff. Only when idea management is embedded as an integral part of your corporate culture can it realise its full potential.

As an Atlassian Platinum Solution Partner and Cloud Migration Specialised Partner for EMEA, we not only support you in implementing Jira Product Discovery, but also work with you to develop a future-proof innovation strategy. We stand for long-term partnership, in-depth expertise and bespoke solutions tailored precisely to your requirements. Put your trust in Communardo if you want to take your idea management to the next level in a sustainable way.

FAQ

Jira Product Discovery is a modern solution from Atlassian, specifically designed for the structured collection, evaluation and prioritisation of ideas. It enables teams to systematically harness innovation potential, manage ideas in a clear and organised manner, and integrate them seamlessly into existing project management processes.

A structured ideas management system helps companies identify innovation opportunities in a targeted manner and prioritise the best ideas. Clear processes increase transparency, speed up decision-making and secure a decisive competitive advantage. Jira Product Discovery offers a flexible, easily scalable platform for this purpose.

Yes, Jira Product Discovery can be used on its own. However, the solution realises its full potential when used in conjunction with an existing Jira environment. This allows you to benefit from the direct transfer of prioritised ideas into project planning and to create seamless processes from idea to implementation.

We begin with a bespoke exploration workshop, in which we analyse your existing innovation landscape and develop a tailor-made process model. We then support you in implementing Jira Product Discovery, designing your processes and onboarding your teams – in a practical, agile manner and tailored to your needs.

By combining active idea generation (e.g. innovation campaigns) and passive idea generation (e.g. spontaneous suggestions from staff), you can systematically capture both strategically important ideas and creative, everyday insights. Jira Product Discovery flexibly supports both approaches and ensures that all ideas are fully documented and evaluated.

No, Jira Product Discovery is suitable for small and medium-sized enterprises as well as large corporations. The platform is scalable and customisable, allowing you to set up and develop your idea management system in line with your company’s size and innovation strategy.

A transparent and structured ideas management system motivates staff to play an active part in innovation processes. It demonstrates that ideas are valued and taken seriously. With Jira Product Discovery, you can create an environment that fosters continuous improvement and strengthens innovative capacity in the long term.

Jira Product Discovery integrates seamlessly into agile development and project management processes. Unlike traditional idea management tools, it offers flexible evaluation and prioritisation functions, as well as direct integration into roadmaps and Jira projects. This makes the entire innovation process significantly more efficient and transparent.

As an Atlassian Platinum Solution Partner, we have extensive experience in rolling out Jira-based solutions. We not only support you with the technical implementation, but also work with you to develop a holistic idea management strategy designed to ensure long-term success and a capacity for continuous innovation.

Promote greater transparency within the team Our solutions are designed to help you work together as a team in a targeted manner

Take your ideas and innovation management to the next level

Contact us for a no-obligation consultation.

Marlen Kaiser, Team Leader Customer Acquisition bei Communardo Software GmbH

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Marlen Kaiser
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