Efficient marketing management with Jira Service Management

Find out how Jira Service Management offers solutions tailored specifically to marketing teams to optimise workflows, manage enquiries efficiently and improve teamwork

Why is service management now more important than ever for marketing teams?

In today’s dynamic working environment, marketing teams face the challenge of efficiently managing a variety of ad-hoc requests from across the organisation, whilst simultaneously tackling larger, longer-term tasks such as campaigns. This is where Marketing Service Management comes in. It helps to consolidate all enquiries and tasks in one central location and supports teams in carrying out their work efficiently.

Jira Service Management for marketing teams is exactly the right tool to manage your customer enquiries efficiently whilst working productively on your tasks. With automations, clear processes and a central self-service portal, it helps marketing teams save time and run campaigns smoothly.

The 6 key benefits of Jira Service Management for marketing teams

Jira Service Management provides marketing teams with a centralised platform

Centralised point of entry via a central self-service portal

Jira Service Management provides marketing teams with a central platform through which they can manage all enquiries – both internal and external. Request exactly the right information in your enquiries and, right from the moment an enquiry is created, use Jira Service Management’s features to start automating the processing. This prevents tasks and important enquiries from being overlooked and ensures greater efficiency.

Cost-effectiveness through automated workflows

By using automated workflows and self-service portals, marketing teams can reduce the costs associated with administrative tasks and focus on key strategic tasks. This makes marketing service management a highly cost-effective solution for businesses.

Better cooperation between departments

By integrating Jira Service Management with other departments, such as IT or HR, marketing teams can process enquiries more quickly and in a more coordinated manner. This improves collaboration and promotes efficient teamwork.

Efficient organisation of tasks

Jira allows you to organise your tasks, such as campaigns, according to your needs. Marketing projects require careful tracking. Jira Service Management enables you to monitor the progress of each campaign in real time and ensure that deadlines are met.

Scalable solutions for growing teams

With Jira Service Management, growing marketing teams can seamlessly scale their processes to cope with increasing demands. The platform is easy to customise and offers additional functionality as required.

Find out more about the benefits of Jira Service Management in marketing

Systematic marketing through Enterprise Service Management; project management with Jira

Instead of being carried out under the radar or in between other tasks, the Bayernwerk marketing team’s tasks are now organised within astructured system – each one clearly assigned to a specific person and showing its status. Dashboards provide an optimal overview of results.

This is made possible by the Enterprise Service Management and project management systems based on Jira. They provide a central sourceof informationwith clear communication channels andautomated marketing processes, enabling the team to work more efficiently.

Find out more on our case study page.

Read the success story here

How Jira Service Management is transforming the day-to-day work of marketing teams

More efficient handling of enquiries:
Internal and external enquiries can be recorded quickly and clearly via a self-service portal. This reduces the number of manual steps, allowing the team to respond more quickly.

Improved overview and control over workflows:
Optimised division of labour within your marketing department – with queues and boards, you can organise your team’s work effectively and use automation to free them from routine tasks. This ensures nothing is overlooked and the team can monitor the progress of individual tasks at any time.

Improved collaboration between marketing and IT – and across your organisation as a whole:
You operate within an ecosystem – the Atlassian toolset. Use a shared platform across your organisation and make collaboration with other departments more efficient without any disruption.

Improved visibility and control over workflows with Jira Service Management

Here is some further information about Communardo, your partner for service management

More about Service Management

Find out more now and boost your efficiency

Get in touch with us and discover how Jira Service Management can specifically help your marketing team work more productively. Feel free to book your free initial consultation.

Marlen Kaiser, Team Leader Customer Acquisition bei Communardo Software GmbH

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Marlen Kaiser
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